Chloe - Founder of Narrative Black History Group
Our Story
HOW NARRATIVE BEGAN
Narrative was my idea before it was ever a business.
It was born in 2020, during lockdown, after the murder of George Floyd. As the world watched, I saw people across social media trying to understand racism and the Black experience, with many white parents desperately searching for ways to teach their children about Black history. I watched mums sharing what they had found, what they were showing their children and what they were learning themselves. I knew many genuinely wanted to learn and become better allies, but I kept thinking: why is it so difficult to find this history?
Then one mum shared that she was going to show her children The Prince of Egypt to teach them Black history.
That was my final straw.
Not because the story itself wasn’t important, but because it showed me how easily the breadth of Black history could become reduced to another story of slavery and oppression. So I went live on Facebook for over an hour and shared the history I’d grown up learning — from Black Wall Street and African kingdoms to books, films and stories that deserved to be known. I talked about the Black experience, about raising two Black sons in Britain, and why knowing where we come from matters.
I told people: you don’t have to be Black to learn this history. You just have to be willing to listen.
And somewhere in that conversation, I realised we needed to create something better.
That was the beginning of Narrative.
WHY FLASHCARDS?
I wanted to make history accessible.
Something small enough to pick up for five minutes, keep on a shelf, take in the car or pack in a suitcase. Something that could be used at home, in a classroom or simply whenever you wanted to learn something new.
No huge textbook. No complicated starting point. Just history, at your fingertips.
So we created the Narrative Black History Flash Cards.
And that was the beginning.
MY MUM BELIEVED IN IT TOO
My mum was a teacher, lecturer and author who held a Master’s in Ethnicity, Culture and Globalisation, and she believed deeply in the importance of education, identity and knowing your history.
She believed in Narrative from the beginning, and helped create the flashcards with me.
Even when life, work and running other businesses got in the way, she would ask me:
“Chloe, are we actually going to do anything more with this?”
At the time, I kept saying I was too busy.
I didn’t know that one day I’d wish I had listened sooner.
When we lost mum in April 2026, I finally had the space, time and energy to return to the idea we’d started.
I didn’t create Narrative because my mum died.
I revived it because she believed in something I had already created.
And I wanted to finish what I’d started — in her honour.